Last weekend I participated in two craft shows. I did fairly well considering that I sell mostly winter items. I has about 30 sales over the to shows. Which is lower then I normally have Nov-Jan, but still good. It is pretty common for me to have between 15-30 sales in one show. Now here comes the crux of this entire post.
I only have 25 sales on etsy. Period. That does not seem right. It can only mean that I am not reaching my target audience or the etsy market is saturated with similar items. Possibly both.
My new goal is to boost my etsy sales by testing out some theories/hopes of mine. Instead of doing one of my intended craft show in the Chicago burbs this October. I am going to take that $60 registration fee (I know, right.) and spend it on etsy showcases. Once a week for all of October.
You might be thinking to your self. "Laura you always say that showcases never lead to sales, and end up questioning whether or not it was a waste of money." That is true, I do. However, this month I will put that theory to the test.
So, that is why I am away at 5mins to 11p poised over the Accessories Showcase. Wish me luck.
As always I will keep you posted.
-LB
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